Local Business Marketing: How You Can Dominate Google With Online Marketing Tips and Techniques
Hi guys, its Brandon, from www.soldwithvideo.com and today I want to show you what every local business should be doing to market their business online and dominate the first page of Google. But Iíll also show you the top 2 mistakes that local businesses are making with their online marketing today. Ok, so letís jump into the top 2 mistakes that most local businesses are making with their online marketing today. Mistake #1: They donít think online marketing is important!Well let me tell you somethingÖ Anytime I need to find a business in my area whether it is a coffee shop, a restaurant, a tile store, a plumber or some kind of contractorÖ It doesnít matter! I always do a search on Google to see all of the local businesses in my area and most people do the same. And if youíre not on Google, then youíre missing out on a lot of free business and youíre probably giving it to your competition. Mistake #2: Most local business spends so much time and money trying to make their websites rank number one for their desired keywords. And yeahÖ Thatís great if you can do it but itís not completely necessary. And you may be thinking, ìWell Brandon, you just said online marketing is so important?î Well yeah, it is so important, but you donít need to keep going until youíre number one in Google. As long as you are above five and in the Google Places listings then youíre doing just fine and Iím about to show you exactly what I mean. Alright guys, Iím about to give you the biggest secret for local businesses to dominate the first page of Google. Are you ready for this? What most people donít realise is that there are other ways of getting on the first page of Google, other than using your website and Iím about to show you the top 5 ways of doing this. Method #1: Now this is a method that weíve already talked about but it is the process of getting your website ranked in Google. Itís called website SEO. Letís say you own a plumbing business in Los Angeles. Every time someone types in ëPlumber in Los Angelesí or ëPlumbing in Los Angelesí, youíre always going to want your website to come up on Google, right? Well you can get your website ranked and once you have your website ranked, people can go on your website, see your contact information and see what your business is all about. Now the mistake that we mentioned before is that people keep going and going and going until they are number 1 in Google. You donít have to be number one in Google and as long as you are within the top 5 or above the Google Places listings, youíre doing just fine and that is why we are going to go onto method number two. Method #2: Google Places. When you do a search normally, youíll see that Google Places has a whole list of businesses in your area. You want your business to appear in those listings. So all you need to do is go to Google. Fill out a Google Places listing and list your business. Now if you have a website and a Google Places listing, you can potentially take up two spots in Google anytime someone does a search in your area. The only problem with Google places is that you need a real address, so if you own an online business or something else, you need to find a real address that you can put downÖ Otherwise Google will not accept your listing. So as long as you have an address, you can always fill out a Google Listing spot. Method #3: Alright, method #3 ñ video SEO. This is the process of getting your video made, advertising your business and services and getting it ranked in Google for certain key words. So if you owned a coffee shop or restaurant and you get a video made advertising your restaurant or coffee shop then you can get it ranked in Google for certain keywordsÖ Like: ëCoffee Shop in Los Angelesí or ëRestaurant in Los Angelesí. And this way if you have your website ranked, your Google Places and your video ranked, you are now taking up three spots on the first page of Google. Now video ads and video SEO are services that we offer at Video SEO and we guarantee that weíll get you on the first page of Google for all of your local keywords. Now if you want to give us a try or contact us to see how we can help, feel free. If you like us on Facebook or join our newsletter at our website, weíll even give you a discount code to use on your first order. Now, video SEO is something that you can do on your own and weíve written a complete step by step guide on our website explaining what you need to do to get your video ranked on Google and you can access it by clicking the link below this video and if you have any questions ñ feel free to ask. Method #4: This is the trickiest method and the method that most people donít even realise they can do. Go to Google and do a search for businesses in your area. So if you own a coffee shop or a running store, type in ërunning store in Los Angelesí or if youíre in Bolder, ërunning store in Bolderí ñ whatever and see what listings come up. Now go through the listings and if you see a ëYellow Pageí or a ëYelpí kind of directory sort of sites. Create a profile on those sites and try to get ranked on those sites as well. So go to ëYellowPagesí and try to be number 1 in ëYellowPagesí, number 1 on ëYelpí or whatever directory site there is that comes up on the first page of Google. This way if someone does a search on Google for your site, they are going to see your website coming up, your Google Places coming up, your video coming up and then they are going to go to ëYellowPagesí or ëYelpí and then they are going to see you at the top there also. So that is four different ways that you can dominate the first page of Google right there. Method #5: Alright, Google Adwords. You can actually pay Google to put a search for your result for your desired keyword. So if youíre trying to get ranked or seen for plumbing service in Los Angeles or running shop in Bolder, you can actually buy an ad and place it on Google for anytime someone searches those keywords. Yeah this is a paid service but you only pay when someone clicks on the ad and that means you are only paying when someone actually sees your website or whatever your ad was linking to. Now these are five different ways that you can get on the first page of Google and really dominate the search results and itís so effective that I encourage every single local business to do this. Now let me give you a little example: If Iím looking for a tile contractor or a lawyer or a certain retail store in my area and I go to Google and type in ëTile Contractor in my Areaí and I see the result number one: ëBobís Tile Contractorí but right below it I see ëJoeís Tile Contractorí but I also see that Joeís Tile Contractor also has a video on the first page of Google and Google Places on the first page and an Adwords going and then I then see a ëYellowPagesí listing below and I click on that and I see ëJoeís Tile Contractorí at the top. You better bet your ass that Iím going to call Joeís Tile Contractor! Iím not going to go call Bob! Yeah he has the number one spot in Google but who gives a crap! When I see five different results on Google for Joeís Tile Contractor, you better bet Iím going to realise that he is a top quality tile contractor and really knows what heís doing and this is the same for any business. It doesnít matter if you are a tile contractor or you own a coffee shop or a running store, or youíre a lawyer or you own a restaurant or whatever ñ any local business will always see a benefit of having five spots on Google. I hope you found these tips useful and I would love to hear any success stories that come from these tips. So if you leave me a comment below or send me a message letting me know that these worked for you that would be awesome! And if you have a friend that is spending way too much time and money getting ranked in Google for keywords, do them a favour and send them this video. Show them how they can dominate Google and if you found this video useful ñ let me know! Leave me a comment under the video, slam that ëLikeí button down! All you need to do is subscribe here and youíll be notified when our next videos are ready. And this is Brandon from www.soldwithvideo.com signing out! And donít miss out on anymore of my feature videos where I give you more marketing tips on video, social media and online marketing.